« on: May 21, 2004, 05:31 PM »
If I were running the show?
I'd reuse parts where it were logical...
If I re-released a Gammorean, for instance, I'd release him with a new skirt piece, maybe a new head (removable hat), and new arms... The rest would be original.
If I re-released Han it'd be down the road and it'd be the VOTC Han, which looks far superior IMO. If I were to re-release ANY Han now though I'd have sent out the POTJ Bespin Capture Solo, all posed like he's firing on Vader. Great figure.
But, if I were to run the line as I saw fit....
-Increased articulation... Across the board, we'd see heavier use of the ball/socket joints at the elbows, knees, shouolders, and at times at the hip sockets as well. If a figure didn't have ankle ball/socket joints he'd have boot cuts at least.
-Army Builders would see release as individual single figures, with super articulation, and then they'd see 3-pack releases reusing the body completely with 2 new heads and the original headsculpt packed into a single set.
-If demand is there, they'd see further release in online 4-packs.
"bland" figures like Senators, etc., would see cut back production and articulation, and if the demand remained a figure would be repacked later and that would be TOLD to collectors prior so they don't go ga-ga thinking it's a short-pack.
-Exclusives would be used to promote the line... Buy so much, send us the receipt and UPC's and you get a Jabba's Dais with new Salicious Crumb figure. Buy so much and you get a little set of unique accessries (Thermal Detonators, maybe some EU ones, a holographic Vader, perhaps stands).
-Playsets would be incorporated into the Screen Scene line, and priced at $15-$30 depending on the set. $30 for a vintage Dagobah Hutt though? I'd be all for that.
-Soft Goods versions of figures would possibly be running variations with sculpted versions. A Han Endor with a soft-goods coat is replaced with a Han Endor with a cloth coat... Supply would be increased based on demand.
-The OTC card design will be a standard after E3's run would be finished.
-EU figures would be mixed into their own wave at some point in the year, and they'd include "main characters" to entice kids but also they'd include background EU for the collectors.
-No figure's production run would end... Evaluation for demand would be answered if the demand is there. Ephant Mon-esque situations wouldn't happen.
-Exclusives would no longer be handled by Hasbro direct... Pack-ins would be ofo the same quality as carded figures.
-Action features would ONLY be put into figures if it didn't hinder the articulation/aesthetics. They'd have to be self-contained (which ironically these are the ones that work the best most often).
These are just general things I'd change with the line being as it is... I'd be setting the line up totally different than it is myself if there were total control. It could really be a performer in 2 markets if you wanted it to be.