« on: August 11, 2008, 11:46 PM »
I think with the inclusion of a second officer, it then switches back to figure production adding to the overall cost as they have to produce twice as many officers than the other figures to fill out the 5 figure format.
Okay, help me with this math:
$8 per fig - Basic Fig
$4 per fig - Clone Wars 5 Fig BP
We know profit margins on these items are high - Hasbro makes a profit on what they sell to retail and retail makes a profit off of us. Lets be conservative at 60% markup for Retailers and 66%. That means Hasbro's cost structure per figure is as follows:
Basic Figs: $8 Retail $5 Selling Price $3 Hasbro Cost
BP Figs: $5 Retail $3.13 Selling Price $1.87 Hasbro Cost
Its not like the BP packaging is free, so let's assume the figure itself costs $1. That would mean basic figure packaging costs $2 and the BP packaging costs $.87 per figure for a total of $3.48.
This would follow Adam's logic that packaging adds quite a bit to the cost, but additional figures would only cost $1. Certainly doesn't seem like rational to raise the retail price an additional $5 for adding one figure.
Of course, TRU raises their prices by $5 for no reason at all...