Yeah, I'm not too thrilled with their little news bit.
If this sells for $100.00, I wonder what retailers are paying? $60 - $70? From my retail experience, most stores want at least a 30% profit margin on an item to make it worthwhile - especially on larger items that eat up more shelf space and don't sell as fast as lower ticket items.
I think 30-40% is typical for groceries, but things like toys and electronics are a much higher mark up. I have less experience with toys, but the figures I have seen put them at a bare minimum 50% profit margin, which would mean that Target is paying no more than $50 for a $100 item. I remember someone with inside info posting that the Order $66 packs cost Target something like $2.25 each and they were selling for $9.99. Even at their lowest clearance price ($2.54 I think?) Target ended up making a few pennies on them.