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Saga Collection '06 / Re: The Future of Star Wars Collecting
« on: May 15, 2004, 12:24 AM »
Scott's covered a lot of what my opinion is...
My last hope is a media blitz that is SUCCESSFUL. Clone Wars was, for what I've seen and heard, a success. It was financially not full of pitfalls in the core brands, and with that, I think Hasbro CAN sustain life after Star Wars films.
The problem is, what will LFL do that Hasbro's going to NEED just to stay alive?
Clone Wars basic figures killed... Vehicles (new ones anyway) seemed to do well for a time at least.
Short of this (and this would be a miracle because Hasbro's teamwork with other licenses in the past have failed and SOME aspects of Clone Wars have failed), I cannot imagine Star Wars living long beyond the films.
I'd be slightly more liberal than Scott... I'd say 2008 as an absolute LATEST breath... I think there's a SLIGHT ability to maintain a skimpy license on no "fuel" or future for 3 years past a film. I believe this because the original line lasted, and they didn't have a core collecting (adult) audience at the time.
I give Hasbro that maximum... I'd say 2007 as my solid guess though. One year after the last film? I dunno, that's a little early in my view... I think you've gotta imagine there's still some hype in 2006 trickling from the film.
So I'm going with 2007-2008... If it goes beyond that, I would only imagine it's a successful tie-in to games, books, comics, and the BIG question is, "Can Lucasfilm, in conjunction with Hasbro and other licensees, make a TV series that actually appeals to kids, adults, and strangers to the brand"?
They pull this off, they can eek out more years if they DO THE LINE JUSTICE. They don't and they'll run the line dry at the minimum cost. Things will piddle out.
And I'll look at my collection, take a big sigh, and start listing what it is I need to make myself, and make ultimately better than Hasbro would've anyway.
My last hope is a media blitz that is SUCCESSFUL. Clone Wars was, for what I've seen and heard, a success. It was financially not full of pitfalls in the core brands, and with that, I think Hasbro CAN sustain life after Star Wars films.
The problem is, what will LFL do that Hasbro's going to NEED just to stay alive?
Clone Wars basic figures killed... Vehicles (new ones anyway) seemed to do well for a time at least.
Short of this (and this would be a miracle because Hasbro's teamwork with other licenses in the past have failed and SOME aspects of Clone Wars have failed), I cannot imagine Star Wars living long beyond the films.
I'd be slightly more liberal than Scott... I'd say 2008 as an absolute LATEST breath... I think there's a SLIGHT ability to maintain a skimpy license on no "fuel" or future for 3 years past a film. I believe this because the original line lasted, and they didn't have a core collecting (adult) audience at the time.
I give Hasbro that maximum... I'd say 2007 as my solid guess though. One year after the last film? I dunno, that's a little early in my view... I think you've gotta imagine there's still some hype in 2006 trickling from the film.
So I'm going with 2007-2008... If it goes beyond that, I would only imagine it's a successful tie-in to games, books, comics, and the BIG question is, "Can Lucasfilm, in conjunction with Hasbro and other licensees, make a TV series that actually appeals to kids, adults, and strangers to the brand"?
They pull this off, they can eek out more years if they DO THE LINE JUSTICE. They don't and they'll run the line dry at the minimum cost. Things will piddle out.
And I'll look at my collection, take a big sigh, and start listing what it is I need to make myself, and make ultimately better than Hasbro would've anyway.