I've been buying expensive toy lines, imports, etc. for some years. I bought Hot Toys Snap Kit figures from Aliens years ago and only wish I'd bought a few more cases to flip now. I buy the Hiya Aliens line, the Acid Rain line... Stuff just isn't cheap now, and Hasbro's feeling that pinch too.
This is an online exclusive to a single store, and EE isn't Wal-Mart with buying power, so the fact these are the same price as the WM TBS figures more or less, it's kind of surprising.
Now, can fans choke down that TBS 3.75" price on repaints... eh... I can. I mean I'm not wealthy or anything, but at this point I don't buy nearly as much Star Wars as I once did, and this is up my alley for what I actually enjoy collecting, so I'll support it sure. It's not cheap, but it's what I want. I paid $150 for an Acid Rain vehicle... one vehicle, no bigger than a Hasbro ship like the X-Wing or something. Granted, that line is an import line, very small company/production runs... but if it weren't import and was a US company, I figure at best they're still half that price, and 80-ish isn't cheap either.
It's all in what you like/want, and if you're willing to belly up to the bar and actually pay, at this point.
It's like the 6" "Hallway" playset things from Galactic Trading Post... You get a 32" hallway, done in plastic, painted, high grade plastic... but you won't get it for free. Are you willing to pay and get what you actually want, or are you just going to sit and expect everything and to pay nothing for it? I pine away for 2007-2009 as much as anyone else in this hobby, but the reality is things in China changed, and Hasbro can't control that, and you just gotta eat it or get out of the hobby at this point.
I personally want to keep collecting things I don't have and want, and this falls in line with that, so I'm buying. And again, my budget was opened up by the sheer volume of things I don't buy or I wait till sales or I simply miss out on. The Amazon FO Trooper set (3.75") is out of stock there from Amazon... I missed it. I wanted bits of it, but not much of it. I missed out. I don't feel bad on that.
This, I'll pay and I'll get something that'll make me happy I own it. If I have any real complaint I just don't like that R2 sculpt and prefer consistency lol. The price is background noise IMO.