« on: July 22, 2004, 03:09 PM »
The thing is, the more they make of a figure, the more the fixed costs (mold toolings in this case) depriciate over time... They can keep cranking out Han Cantina but it's not affecting what it cost them to do Han VOTC, PLUS, and this is a biggie...
How many more Cantina Han's are you going to sell? At some point the figure does become an outdated resource. Only something "new" is going to sell... This is a varying concept with certain figures, but it's pretty solid with the Han.
On a Stormtrooper, CT's are gonna sell still, but at some point I'd think you'll alienate your market even, and sales may drop off. A VOTC's going to sell better, and costs are only going to depreciate.
They really have the control when you think about it... I wholely believe they see this though, and will someday at least re-release some of these figures.
Also, the more parts doesn't really cost more... You're into just raw plastic totals used (very minimal) and even with more parts it's not cost effective for Hasbro to mold a "simpler" figure in any way other than final construction. Costs saved is minimal at that point. Negligible really due to the simplicity of construction.
Not to mention, modern figures are single-piece torsoes, and cheaper plastic... Even VOTC. Cantina Han's a multi-piece torso (both upper and lower), with a more complex construction system.
Again though, the costs at this point are negligible.
The "cost" for these VOTC's carding and packaging. That's the short-term variable costs since it's a limited run. It's pretty elaborate too, even when compared to other action figure lines with similar types of elaborate packaging.