I don't get why people are so down on Brian's all the time. Yeah, they have expensive prices on new stuff like this, but so do a lot of other online retailers. No one is forced to buy from them - if the guy wants to sell figures at twice retail and some people are willing to pay that, then where is the harm exactly? It's not my cup of tea, but I'm not going to put them down for it. I have only ordered from Brian's once - they had a case of Legacy figures that worked out to $5-6 per figure with the sale they were offering, but seemed like a nice enough company to me.
I see where you're headed, and far be it from me to disagree with anyone who has a keen appreciation for Mitch
, but I guess I see it differently.
I don't have a problem per se with a mark-up at individual sites to cover things like shipping, handling, overhead, advertising, etc. That's to be expected. but I think it is unethical to jack prices on particular figures in the SAME case assortment just in an effort to squeeze more money out of people based on some perceived demand. It's not like those 2 figures cost them anything extra. It's pure greed, IMO.
I just think there is a certain obligation to price responsibly for your consumers. Just because someone will pay it, doesn't mean that it's a fair price. But yes, everyone does have the option of voting with their wallet, so to speak.
I really don't want to derail this thread though, so suffice to say it's a good sign these 4 figures are now hitting online, as that should portend a retail arrival in the coming weeks.