6301
The Vintage Collection / Re: Why Do Vintage Case Assortments SUCK So Badly?
« on: April 7, 2012, 02:47 PM »
I remember one thing that Derryl DePriest said Hasbro-Star Wars was going to try regrading case assortments: Offering cases of new figures with repacks that would be geared towards troop builders. These cases would be steered towards online retailers like EE, BBTS and the other outlets that were selling figures by the case. In the forums it seemed to be a popular idea. But in practice it turned out to be a disaster for the retailers. The assortments didn't sell through. And it was evident that this move came well after the army building phenomenon had reached it's peak.
I think that the Hasbro Star Wars brand was run pretty well from the time that Derryl DePriest came aboard (circa 2004) through about 2008. It started to take a turn when the economy tanked in late 2008. Coincidence? Probably not. And we've seen a good number of toy licenses underperform in this same time period (2008 - 2012). Anybody recall some of the massive bombs in the toy aisle in recent years, like the Green Lantern line?
Frankly, I don't think the case assortments are designed to help collectors. Hasbro tried this and it bit them in the ass. The case assortments are clearly designed to replenish brick & mortar retail. Case in point: Darth Sidious and Darth Maul as carry-forward figures. When the TPM wave hit those were two of the most difficult figures to find from that initial TPM case. At retail now I am only starting to see the TVC Darth Maul every so often. Because that figure is selling through, and is worth replenishing.
I think that the Hasbro Star Wars brand was run pretty well from the time that Derryl DePriest came aboard (circa 2004) through about 2008. It started to take a turn when the economy tanked in late 2008. Coincidence? Probably not. And we've seen a good number of toy licenses underperform in this same time period (2008 - 2012). Anybody recall some of the massive bombs in the toy aisle in recent years, like the Green Lantern line?
Frankly, I don't think the case assortments are designed to help collectors. Hasbro tried this and it bit them in the ass. The case assortments are clearly designed to replenish brick & mortar retail. Case in point: Darth Sidious and Darth Maul as carry-forward figures. When the TPM wave hit those were two of the most difficult figures to find from that initial TPM case. At retail now I am only starting to see the TVC Darth Maul every so often. Because that figure is selling through, and is worth replenishing.