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The Force Awakens / Re: Where is Rey?
« on: January 21, 2016, 06:35 PM »
I have two daughters and the question for me isn't so much about boys playing with girl figures, but girls playing with girl figures. What if my girls want a 20" Sabine or 12" Hera? If you can't find a way to connect with that part of your audience you're just not trying IMO.
Just like JJ Abrams wanted a diverse cast to represent the world we live in today, I think it's fair to expect equal representation on the toy aisles.
I've never liked the idea of gender specific toys or that kind of marketing anyway. Instead of resigning yourself to "only boys care about these toys" maybe try figuring out a way to engage other demographics too. It's good business and it shows a respect for the property as well as the customer I think.
Just like JJ Abrams wanted a diverse cast to represent the world we live in today, I think it's fair to expect equal representation on the toy aisles.
I've never liked the idea of gender specific toys or that kind of marketing anyway. Instead of resigning yourself to "only boys care about these toys" maybe try figuring out a way to engage other demographics too. It's good business and it shows a respect for the property as well as the customer I think.