That is crazy. We haven't seen prices like those here yet, but Marvel Universe stuff is always the highest priced 3 3/4"/Hasbro product on the pegs at Target and Wal-Mart (I think TRU is the same). I've been slowing down on this line aside from the Secret Wars packs, and any future Spidey figs, but if they were in the $9 range, I'd likely say goodbye completely. That's just too much for these, which are already too high I think.